We wanted to create a weird, fun, unique, brand that didn't take itself too seriously. As a creative, boring is the enemy and weird is the goal. We like our children to stand out, to feel comfortable, and most of all to celebrate how they are different and why that makes them special. Wearing cereal all of your body is what dreams are made of. We wanted our designs to look tactile and real. We wanted our kid's to literally wear art. This is our art show and your children get to curate.